2021年医师系列《中医助理医师》考试题库-中医助理医师-第八单元 产后病-
医药卫生-执业医师
Public relation is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is 1 by the firm, usually in the form of press 2 or press conferences. Since public relations involve 3 with stockholders, financial analysts, government officials, and other 4 groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm 5 to management. This organizational placement can be a 6because the public relations department or consultant will likely be 7 marketing efforts. Poor communication and no 8 may be the consequences. Although the basic 9 of public relations is to provide positive influence on the public image, this influence may be generally less than that provided by the other 10 of the public image mix. Publicity may be in the form of news releases that have favorable 11 for the company initiated by the public relations department. Publicity on the other hand should not be 12 from the marketing department, as it can provide a useful adjust to the regular advertising. 13 , not all publicity is initiated by the firm; some can result from an unfavorable press as a(n) 14 to certain actions or lack of actions that are 15 or even downright ill-advised. The point we wish to emphasize is that a firm is 16 itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors 17 on the public image. Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of 18 , and the tenor of advertising. Public relations and directed publicity may help 19 favorable newsworthy events, and may even succeed in toning 20 the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
阅读理解
A.overtones
B.undertones
C.understatement
D.compliment
我个人认为这个应该是：A
解析：词义辨析。句意：由公共关系部发起的新闻发布会肯定会对公司进行有利的宣传 。排除undertones“低调”和understatement“保守的陈述”。compliment“夸奖”，本身就是褒义，不需要再加上favorable，因此排除。overtones“含义，暗示；言外之意”，适合此处的语境。
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