__________

__________Practice 7A: I’d like to talk a little more about advertising.I think it has an important part to play in production promotion.Would you agree with that?B: Oh, yes, I certainly would.(1) _____ And I think it has an independent function.A: I’m es...

2021年事业单位招聘(公共基础知识+行政职业能力测验)考试题库-综合知识/公共基础知识-经济知识-

职业资格-事业单位招聘

阅读理解-__________

Practice 7A: I’d like to talk a little more about advertising.I think it has an important part to play in production promotion.Would you agree with that?B: Oh, yes, I certainly would.(1) _____ And I think it has an independent function.A: I’m especially interested in the role of image, public relations and advertising in the production promotion.(2) _____B: Yes, that’s a fascinating area.And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.A: It’s really a matter of establishing trust, isn’t it? (3) _____ Am I right?B: Yes.We all know what it is when a company has it and we clearly know when a company doesn’t have it.A: I think we all know that.B: The same thing applies to a product, too.And that’s why I think that specific product advertising has only limited effectiveness.Good advertising is vital to call attention to a product and introduce new products, but (4) _____A: I understand.Public relations plays a role in building image, both product image and company image.B: Yes, advertising can help build product recognition, but product itself builds image.

阅读理解

我个人认为这个应该是:

解析:正确答案为D。根据空格前B说的内容“好的广告对于唤起人们对产品的注意和介绍新的产品当然是重要的”以及转折词but可推知后面的语义是相反的。B认为广告固然重要,但不是最重要的,所以选D“从长远看来,企业形象才是真正重要的”。

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