2021年事业单位招聘《公共基础知识》考试题库-综合知识／公共基础知识-管理知识-
职业资格-事业单位招聘
Practice 7
A: I’d like to talk a little more about advertising.I think it has an important part to play in production promotion.Would you agree with that?B: Oh, yes, I certainly would.(1) _____ And I think it has an independent function.A: I’m especially interested in the role of image, public relations and advertising in the production promotion.(2) _____B: Yes, that’s a fascinating area.And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.A: It’s really a matter of establishing trust, isn’t it? (3) _____ Am I right?B: Yes.We all know what it is when a company has it and we clearly know when a company doesn’t have it.A: I think we all know that.B: The same thing applies to a product, too.And that’s why I think that specific product advertising has only limited effectiveness.Good advertising is vital to call attention to a product and introduce new products, but (4) _____A: I understand.Public relations plays a role in building image, both product image and company image.B: Yes, advertising can help build product recognition, but product itself builds image.
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我个人认为这个应该是：
解析：正确答案为A。根据B做出的回答“我们都清楚当一家公司建立起了良好的信誉，对它意味着什么；同时，更清楚如果公司没有了信誉，这又意味着什么”可知，A和B对信誉和公司之间的关系持有相同的观点，所以选A“建立信誉和创建企业商誉有密切的联系”。
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